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Research papers

Through the looking glass

The paper describes a case study carried out in 1994 to examine the potential for a number of new possible line extensions (formulations) of an existing product. Management required an extremely accurate forecast of the likely impact of the new forms...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Authors: Raf De Wilde, Alan J. Bowditch, Simon Fitall
June 1, 1995
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Citation

De Wilde, Bowditch and Fitall (1995a, June 01). Through the looking glass. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/through-the-looking-glass


Research papers

Stalled or just running slow? Teleworking

This case study illustrates a reengineering of traditional market research in line with the call for papers for this seminar - market research was an integral part of the development process and not just a data supplier. Researchers from both the...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author: James P. King
June 15, 1994
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Citation

King, J. P. (1994a, June 15). Stalled or just running slow? Teleworking. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/stalled-or-just-running-slow-teleworking


Research papers

Taking the english apple to Spain

This paper discusses the background to the Adams launch into Spain. The approach to the research and methodology are covered in some detail. The foundation for the research programme was provided by an appraisal of the Spanish retail scene conducted...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Authors: Bill Allen, Maureen Johnson
June 15, 1993
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Citation

Allen and Johnson (1993a, June 15). Taking the english apple to Spain. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/taking-the-english-apple-to-spain


Research papers

Sponsorship of TV programmes

The contents of this paper provide information on viewers' perception, understanding and evaluation of sponsorship of T.V. programmes and telepromotions. This form of communication emerged in Spain in 1990 at a moment when important changes were...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Enrique Matesanz, Juan Jose Izquierdo
September 1, 1992
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Citation

Matesanz and Izquierdo (1992a, September 01). Sponsorship of TV programmes . ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/sponsorship-of-tv-programmes-


Research papers

Sponsorship of TV programmes (Spanish)

The contents of this paper provide information on viewers' perception, understanding and evaluation of sponsorship of T.V. programmes and telepromotions. This form of communication emerged in Spain in 1990 at a moment when important changes were...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Enrique Matesanz, Juan Jose Izquierdo
September 1, 1992
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Citation

Matesanz and Izquierdo (1992a, September 01). Sponsorship of TV programmes (Spanish). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/sponsorship-of-tv-programmes-spanish-


Research papers

Dental consumables

This paper looks at how a company (Claudius Ash) in an unsophisticated market (dental supplies), who had never used market research before, combined quantitative interviews and group discussions to develop and refine their service product and...

Catalogue: Seminar 1990: New Product Development
Author: Simon Fitall
June 15, 1990
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Citation

Fitall, S. (1990a, June 15). Dental consumables. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/dental-consumables


Research papers

Focus groups

This is the first time the Advertising Research Foundation has issued any document on the role and practice of qualitative research. The present document is offered in the spirit of the ARF mission: 1. “To lead in the development,...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
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Citation

B.V., A. (1990a, January 01). Focus groups. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/focus-groups


Research papers

Estimating cognitive structure from qualitative data

The paper describes a method which estimates consumers' cognitive structure with regard to a certain product class from qualitative data, l.e. data In the form of raw text. The raw text is first translated to a series of cognitive categories by means...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: Klaus G. Grunert
October 26, 1987
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Citation

Grunert, K. G. (1987a, October 26). Estimating cognitive structure from qualitative data. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/estimating-cognitive-structure-from-qualitative-data


Research papers

The changes in sexual mores in the1980's as a result of the arrival of AIDS

AIDS is a topic that can potentially affect every member of the Conference. It is probably the major health hazard that European governments have had to face this century. Since the Autumn of 1985 reflexions has been involved in researching the issue...

Catalogue: ESOMAR Congress 1987
Author: Chris Stride
September 1, 1987
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Citation

Stride, C. (1987a, September 01). The changes in sexual mores in the1980's as a result of the arrival of AIDS. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/the-changes-in-sexual-mores-in-the1980-s-as-a-result-of-the-arrival-of-aids